Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing G-Loomis Luhr-Jensen Scotty Navionics Rapala StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing G-Loomis Luhr-Jensen Scotty Navionics StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing Mitchell Reels G-Loomis Luhr-Jensen Scotty Navionics StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing Mitchell Reels G-Loomis Luhr-Jensen Scotty Navionics StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing Mitchell Reels G-Loomis Luhr-Jensen Scotty Navionics StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing Mitchell Reels G-Loomis Luhr-Jensen Scotty Navionics StowMaster Bait Rigs Mercury Marine Tuffy Boats Minnkota Husky Liners Offshore Tackle VMC Trilene Berkley Fishing Mitchell Reels G-Loomis Luhr-Jensen Scotty Navionics StowMaster
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HOT PRODUCTS

HEAVY DUTY FLOOR MATS... • Year round protection • 3/8" high ridges are up to 40% taller • Features extra thick driver's heel pad for longer life • Guaranteed not to crack or break • Easily cleaned • Features "SPIN" Sta-Put Nibs on back to prevent slipping • Made in USA

Off Shore Tackle OR34 Mini Planer - Reversible!
Each Yellow OR34 Mini Planer includes an OR10 release, black bracket, split ring, snap swivel, nylon nut, 6/32 x ½" screw, instructions and runs directly off of your rod line! Ideal for light tackle fishing.

Mercury Marine
FOURSTROKE PERFORMANCE
If you’re looking for clean, quiet, reliable power, nothing performs like a Mercury® FourStroke. That’s because no other engines offer the same combination of smooth, smoke-free operation; proven technology; and unparalleled corrosion resistance. And no engines offer the same heritage of tournament-winning power.

THE ULTIMATE IN CLEAN, QUIET POWER
And there’s no better example of what our advanced FourStroke technology can do for you than the 60 hp EFI FourStroke. It provides turn-key starting, instant throttle response, an unmatched power-to-weight ratio, and unbeatable performance. And all without sacrificing the clean, quiet, fuel-efficient power shared by all Mercury FourStrokes.

FOURSTROKE EFI
By combining our FourStroke combustion process with the proven, powerful performance of electronic fuel injection, we’re surpassing traditional horsepower limitations, to help you go further and faster than ever before. And like all of our FourStrokes, every EFI FourStroke offers the same smooth, smoke-free operation whether you’re trolling or at full-throttle. With almost 40 percent better fuel economy and 90 percent fewer emissions than comparable 2-Strokes, it’s no wonder Mercury FourStrokes are the power of choice for more professional (and amateur) walleye anglers.

Mercury Marine releases Project X information

Fond du Lac, WI (January 30, 2004) – Project X remains ultra cool, but it just got a little less mysterious.
Mercury Marine has added a Project X section to its Web site that divulges some of the propulsion system’s key features. Photos, video and descriptions of the revolutionary new FourStroke and its features are all accessible on the pages, providing a sneak preview of the closely guarded endeavor.

The engine has been demonstrated far and wide for more than a year, but virtually no one outside the company has been privy to its technology or even its true name. Both will be revealed Feb. 12 by Mercury President Patrick Mackey and Brunswick Corporation Chairman and CEO George Buckley at the Miami International Boat Show in the Mercury Marine booth. Brunswick is the parent company of Mercury Marine.

The Project X microsite is accessed via a link at www.mercurymarine.com. After the product is unveiled in Miami, the site content will immediately switch to full-reveal of the engine, complete with under-the-cowl photography and a thorough explanation of the technology behind the engine’s lauded performance and luxury-car manners.

Berkley Gulp! Super Baits
Fishes Like Plastic. Out Catches Live.

It's been nearly 20 years in the making by the best fish heads in the business. Chemical engineers. Fish behavior specialists. Bio experts. There were tens of thousands of lab tests. Field tests. Testing with top pros and grassroots anglers. The results speak for themselves. On average, Gulp! caught significantly more fish than plastics and live bait!

That's because Gulp! appears completely natural to fish, and releases over 400 times more scent than plastic baits. This scent trail is so intense, fish sense it from much farther away - even farther than live bait. That means more bites. And more fish.

New Berkley Gulp! Super Baits are available in ten distinct fish-catching shapes including the Sinking Minnow, the Turtle Back" Worm, the Minnow Worm, the Nightcrawler and the Minnow Grub. There are also five natural looking extruded baits including Nightcrawlers, Earthworms, Maggots, Grubs and Corn.

Rapala Flat Rap

FEATURES
You can see the family resemblance at first glance. Then you start to notice the difference in the flat sides and triangle lip. Built of balsa with a slow-rising response on retrieve pause, the Flat Rap swims with a hard-flashing modification of the classic Rapala "wounded-minnow" action. The triangle lip enhances the quicker action while deflecting off obstacles in its way. Each Flat Rap is hand-tuned and tank-tested to ensure it embodies the fish-catching action Rapala is known for.

Introducing NEW Fireline® TRACER BRAID, the ULTIMATE braided fishing line. Loaded with the latest in cutting edge technology advancements, Tracer Braid features a breakthrough in braided line design called Radial Construction, which makes it the roundest, smoothest braided line built today. A round braid stacks better on the spool to resist "dig-in", and aids in resisting wind knots. Its smoothness allows for longer, smoother casts, and handles better than ordinary braids. Another technological breakthrough featured in Tracer Braid is in its coloration, featuring a measured, alternating Hi-vis/Low-vis color. Tracer Braid is the most advanced braided line on the market, and was awarded the "Best New Fishing Line" title at the 2008 I-Cast Fishing Tackle Industry Trade Show.

Introducing NEW Fireline® BRAID, the ULTIMATE braided fishing line. Fireline® Braid features a breakthrough in braided line design called Radial Construction, which makes it the roundest, smoothest braided line built today. A round braid stacks better on the spool to resist "dig-in", and aids in resisting wind knots. Its smoothness allows for longer, smoother casts, and handles better than ordinary braids. Along with exceptional strength, FireLine® delivers ultimate sensitivity for instant feel, and the ultrathin diameter provides low visibility and incredible lure action.Fireline® Braid is the most advanced braided line on the market.

Terrova

Freshwater Bow-Mount

If you aren’t moving forward, you’re falling behind. That’s why we put Terrova™ through the ringer, with thousands of hours of in-lab and on-the-water testing. The result is the new benchmark in electric-steer, bow-mount performance. Terrova meets any obstacle and puts it in its place to help you fish without limits.

The popular tournament winning Odd'ball JigTM now features all new strontium based, Glow-In-Color finishes. These brighter, longer lasting glow colors actually Glow-In-Color. The new Glow-In-Color Odd'ball JigsTM are available in (5) 2-tone colors including an exciting new Firetiger pattern. New, Glow-In-Color Odd'balls are ideal for night bites, low light and dark water presentations.

STANDARD ODD'BALL JIG FEATURES:

Unique Teeter Totter Vertical Jigging Action: The Odd'ball Jig exhibits a unique teeter totter action when it is vertically jigged. This feature sets the Odd'ball Jig apart from all other conventional jigs and allows anglers to impart a strike triggering action into dead-rigged shiners and other bait when jigged vertically.

Simplified Versatile Rigging: The Odd'ball Jig features versatile rigging. Odd'balls can be rigged with an exposed hook or Texas Style (weedless) using either live bait or Power Bait®. Weedless rigging is simple and does not require attachment devises and can be accomplished without the need to cut and re-tie your line.

New High Performance Mustad® Hook: All Odd'ball Jigs feature a new Mustad® High Carbon performance hook. This custom made, ultra high strength hook has more gap and throat area than conventional jigs. The larger gap and throat area improves hook sets by providing more bait space in the bottom of the hook, leaving more available gap for hook sets.

Standup Head: The Odd'ball Jig features an aggressive stand-up head design. This feature keeps the hook in an upright position, eliminating most bottom snags, while positioning the hook for more positive hook sets. The Odd'ball is the perfect jig for hopping or dragging bottom.

The EZ -Tie EyeletTM: This new over sized eye comes paint free, with a large target area for easy termination of all knots, including double loop super knots. The 'EZ-Tie EyeletTM' is large enough to accommodate stinger hooks, eliminating the unwanted hardware needed for a secondary stinger eyelet. Additionally, the 'Eye' is built snugly into the head, eliminating the long necked eyelet that is the major hang point and weed collector on conventional ball jig designs.

Odd'ball Jigs are available in 1/16, 1/8, 1/4, 3/8, 5/8 & 3/4 Sizes in (9) Colors, including (5) Glow-In-Color finishes.

THE MOST LAKES

THE BEST DETAIL
Shaded bottom contours, structure, reefs, drop-offs, vegetation, boat ramps, marinas and more.

THE EASIEST TO USE
Plug-and-play cartridge is ready to use.
No CDs, downloads or unlock codes required.

THE FINEST PLOTTERS
Leading manufacturer's choose
Navionics cartography


 
 

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