The world is 71% water. And for those bold enough to reach out and explore it, 100% awesome. The spirit of Go Boldly lives inside the passionate, spontaneous, secure, and curious. Mercury Marine has proudly spent over 75 years living this spirit, creating the tools that give those passionate about being on the water the ability to Go Boldy in the pursuit of their ultimate on-the-water experiences.
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish!
Introducing NEW Fireline® TRACER BRAID, the ULTIMATE braided fishing line. Loaded with the latest in cutting edge technology advancements, Tracer Braid features a breakthrough in braided line design called Radial Construction, which makes it the roundest, smoothest braided line built today. A round braid stacks better on the spool to resist "dig-in", and aids in resisting wind knots. Its smoothness allows for longer, smoother casts, and handles better than ordinary braids. Another technological breakthrough featured in Tracer Braid is in its coloration, featuring a measured, alternating Hi-vis/Low-vis color. Tracer Braid is the most advanced braided line on the market, and was awarded the "Best New Fishing Line" title at the 2008 I-Cast Fishing Tackle Industry Trade Show.
Introducing NEW Fireline® BRAID, the ULTIMATE braided fishing line. Fireline® Braid features a breakthrough in braided line design called Radial Construction, which makes it the roundest, smoothest braided line built today. A round braid stacks better on the spool to resist "dig-in", and aids in resisting wind knots. Its smoothness allows for longer, smoother casts, and handles better than ordinary braids. Along with exceptional strength, FireLine® delivers ultimate sensitivity for instant feel, and the ultrathin diameter provides low visibility and incredible lure action.Fireline® Braid is the most advanced braided line on the market.
If you aren’t moving forward, you’re falling behind. That’s why we put Terrova™ through the ringer, with thousands of hours of in-lab and on-the-water testing. The result is the new benchmark in electric-steer, bow-mount performance. Terrova meets any obstacle and puts it in its place to help you fish without limits.
Slo-Poke LS® Long Shank Jig
Price 1/8oz 3-Packs $4.59, 10-Packs $12.99
Price 1/4oz 3-Packs $4.89, 10-Packs $14.49
Excellent for Bass, Walleye, Trout & Pike
Perfect for Alabama Rigs
4/0 Mustad® Ultra-Point®
Double Bait Keepers
Swimmer & Standup Head
The Slo-Poke LS® is the ideal swim jig for 4" & 5" Power Minnows, Flukes, Shads and other slender bodied baits. All Slo-Poke LS jigs feature 4/0 Mustad® Ultra-Point hooks, 60° eye and double bait keeper system to tightly secure plastic baits. The Slo-Poke LS® has the perfect head design to run behind Alabama Rigs.
Twitch, jig and swim the bait in a steady or stutter retrieve. Long pause to allow jig to drop. Jig will stand up if allowed to sink to the bottom.
THE BEST DETAIL
Shaded bottom contours, structure, reefs,
drop-offs, vegetation, boat ramps, marinas
THE EASIEST TO USE
Plug-and-play cartridge is ready to use.
No CDs, downloads or unlock codes required.
THE FINEST PLOTTERS
Leading manufacturer's choose
HEAVY DUTY FLOOR MATS... •
Year round protection • 3/8"
high ridges are up to 40% taller •
Features extra thick driver's heel pad for
longer life • Guaranteed not to crack
or break • Easily cleaned •
Features "SPIN" Sta-Put Nibs on
back to prevent slipping • Made in
Off Shore Tackle OR34 Mini Planer - Reversible!
Each Yellow OR34 Mini Planer includes an OR10 release, black bracket, split ring, snap swivel, nylon nut, 6/32 x ½" screw, instructions and runs directly off of your rod line! Ideal for light tackle fishing.